Taco Bell is opening a $5 million taco tab and offering free Doritos Locos Tacos in honor of the “liberation” of the “Taco Tuesday” trademark to customers across the country. The giveaway is valid in 49 states — but not in New Jersey.
Well, almost everywhere. The giveaway is valid in 49 states but not in New Jersey, the only place where the Taco Tuesday trademark is not canceled. Taco John’s, the regional taco chain that had “Taco Tuesday” trademarked for 34 years, announced last month that it’s ending its fight in defending the phrase against Taco Bell’s lawyers. But Gregory’s Restaurant and Bar in Somers Point, New Jersey, owns the trademark in the state, and the family-owned business still plans to hold on to the phrase.
” Taco Bell filed a petition in May with the US Patent and Trademark Office to cancel the trademark with its rival Taco John’s. A battle over the phrase ensued, but Taco Bell eventually won out. Taco Bell argued “Taco Tuesday” is a common phrase every restaurant should be able to use.
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