Why the $15.4 billion Kraft Heinz brand write-down was unusual

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Why the $15.4 billion Kraft Heinz brand write-down was unusual
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The $15.4 billion impairment by Kraft Heinz wasn’t just one of the largest in corporate history. It also was unusual in how the write-down of its Kraft natural cheese business, Oscar Mayer cold cuts business and Canada retail business was carried out.

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