An obscure social media page is shaping as the man tool for Democrats to sway undecided voters just weeks out from the US election.
, millions of people in battleground states are being served ads on Facebook and Instagram from an obscure page calling itself "The Daily Scroll."
Since Harris launched her bid for president this summer, her campaign has spent more than $US11 million on Facebook and Instagram ads to promote The Daily Scroll into users' feeds, a CNN analysis found. That made it the second biggest page by spending on political or social issues ads in the last 90 days, after only Harris' main campaign page.
All the ads include a disclaimer that they are "paid for by Harris for President," and they do not appear to violate Meta's rules for political advertisers. Overall, the Harris campaign has far outspent the Trump campaign on Meta's platforms, spending nearly $119 million on ads since this summer, compared with about $14 million from Trump's campaign and associated fundraising committees.
"Good news for consumers – price increases have cooled significantly as inflation reaches the lowest point in over three years," the ads declared.The Kamala Harris campaign team is using social media to reach key undecided voters.
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