Heritage Bank has paid up to win the naming rights of AFL expansion club Gold Coast Suns’ home stadium, which a sports rights expert has described as a coup.
Queensland-based mutual Heritage Bank will become the naming rights sponsor of the Gold Coast Suns’ home stadium for the next five years as it looks to expand its business into AFL heartland states including Victoria and South Australia.
But Heritage Bank boss Peter Lock is confident the Suns’ “second wave”, led by captain Touk Miller, who finished third in last year’s Brownlow Medal – awarded to the league’s best player – has turned a corner and says the chance to deal itself into the AFL landscape was too good to miss. Heritage Bank chief executive Peter Lock believes that winning the naming rights of an AFL club will help boost the Queensland company’s expansion into Victoria and South Australia.Heritage Bank Stadium will host at least nine AFL matches this year, as well as concerts including Harry Styles on Tuesday, and Pink next February.
Winning a home final at Heritage Bank Stadium, he said, would be a realistic goal this year. This comes as star forward Ben King – the club’s most marketable player – returns after a knee injury wiped him out last year. “We now have a group of talented players committing to each other, which is usually the first ingredient of success.”Sports managing director Colin Smith said winning the naming rights for the Suns’ stadium represented a coup for Heritage Bank.
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