Plus, what happened when the formats of two Southern California stalwarts changed over time.
The Great 91X Experiment, in which San Diego’s XETRA has become what the program director calls a “format of one” is quite intriguing. Many observers are trying to pigeonhole the format by calling it “classic alternative,” but that misses the point … and honestly proves that many supposed insiders really don’t understand the format.
To borrow the slogan from UCLA’s student station, the idea was that they were playing “tomorrow’s sound today,” i.e. the songs that you’ll hear on other stations later. And it was true. KROQ and 91X were both early players of Prince, Pet Shop Boys, The Clash, English Beat, Duran Duran, The Cars, Sparks, The Police and Devo, all the while still playing mainstream artists such as The Rolling Stones and the Beach Boys.
So while the observers have a point – there is more “gold” in the 91X format now than before the switch, the reason has a very positive potential. The songs being added – primarily from the early 1980s, in place of more recent alternative hits — are being added in part because the audience loved them during an A-XYZ special the station ran, playing songs that had not been played on the air in years.
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