More than 41 million people find a carefree skateboarder, lip-synching to Dreams, while swigging cranberry juice to be the perfect tonic for the stress and anxiety of the pandemic.
It has more than 41 million views so far and has sparked countless recreations around the worldIt has had 41 million views so far, sentback up the music charts, gifted the man — Nathan Apodaca — a new truck from the cranberry juice company, and has even resulted in him being introduced to Mick Fleetwood via a BBC interview.
"But when his mouth opens and there's pure joy radiating from him, what it represented to me was a man in the outdoors enjoying himself in a way that is so simple but so relatable," Faruqi said. "There's a kind of carefree element to it, I think, which everyone is searching for a little bit with everything else around us ... that idea of the invisible enemy feels so heavy," she said.Faruqi notes that in America, where the video was filmed, the divisive election campaign is ramping up.
"TikTok in itself is so popular because it's based on that idea of seeing something extraordinary and then challenging yourself to do the same thing," Dr Barnes said.
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