Why Toyota Is The Top Auto Brand In The Halo 100

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Why Toyota Is The Top Auto Brand In The Halo 100
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Here's where Toyota ranks on the 2022 Halo100 list

The Toyota logo is seen during a briefing on EV battery strategies at the company's showroom in Tokyo on December 14, 2021., it’s not the only auto brand to make the top 100. Coming in at No. 10 is Subaru, followed by Tesla at No. 51 and Mazda at No. 100. When adjusting the ranking based on responses by people of color, Toyota falls to No. 13, Subaru falls to No. 70, Tesla jumps to No. 44 and Mazda falls to No. 106.

In terms of demographics, Toyota outperformed other car brands in every age group other than people in their 30s, according to HundredX. The car company also did well with consumers of color. While 97% of all consumers said Toyota addresses consumers needs, so did 88% African American and Black respondents, 94% of Hispanic and Latino respondents and 97% of Asian respondents.

“I believe that achieving carbon neutrality means realizing a world in which all people living on this planet continue to live happily.We want to help realize such a world,” Toyota President Akil Toyoda said on Tuesday during his remarks about the EV news. “This has been and will continue to be Toyota’s wish and our mission as a global company. For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible.

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