There is little solid information to be found on what is being positioned by some as an exodus from Braun’s SB Projects.
the parent company for his SB Projects management business, for a whopping $1.05 billion in 2021.
Complicating matters is the fact that the famously hard-charging Braun, who has been one of the most powerful people in the music business for more than a decade, garnered so much ill will -- and envy -- in his rise to the top that the situation has reached a kind of snowballing mob mentality: The schadenfreude is so strong, and foes want him to fail so badly, that people lose perspective.
Also, it’s unclear what artists “parting ways” or “no longer [being] with” Braun might look like. Management deals exist in every imaginable arrangement, but presumably there are contracts that legally must be honored for all of the artists in question. via his purchase of Big Machine Record Group, which she claimed was underhanded, to put it mildly, and followed months of taunts from Braun and some of his clients and friends at the time, including Bieber and Kanye West. Despite her scathing statements against him -- and her fans’ merciless attacks on social media -- he managed to, earning a tidy profit, and then sold Ithaca Holdings for a whopping $1.05 billion.
But since that deal closed, Braun’s two biggest artists, Bieber and Grande, have been notably quiet. Bieber, of course, was forced to cancel a massive global tour halfway through after, which temporarily paralyzed half of his face; he sold off most of the rights to his music to Hipgnosis Songs last year in a deal valued at around $200 million . He has not released an album since “Justice” in March of 2021, although he has dropped a handful of stray tracks in the intervening months.
But the company continues to sign new clients: Puerto Rican superstar Ozuna and fast-rising rapper Kalii are two of its latest signings.
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