“It seems like nobody wants to work these days!” Kim Kardashian cries.
It was but a few short years ago that discussions of ‘side hustles’, the ‘grindset’ and ‘toxic productivity’ would have been met with little more than a bemused expression from whoever was unlucky enough to be listening to you.
Work under capitalism has always been unfulfilling and exploitative, the source of numerous power struggles and conflicts of interest. But it’s only relatively recently that a whole industry has sprung up to take advantage of our dissatisfaction: whether you’re stressed, bullied, underpaid or overworked, the internet would have you believe the answer lies in a self-help book, an assertiveness course, or an Instagram coach’s goal-setting workbook - and then getting back to work.
The fact is that hustling and grinding are individual pursuits that are no match for an entire system that doesn’t have our interests at heart. That’s true when politicians tell us the route out of poverty is hard work, and it’s true when rich celebrities say we can achieve anything if we just put our minds to it; we’ve never been able to magically work away entire systems and structures that operate to keep us down.
A side hustle by any other name is a second job, and ‘burnout’ a description of the physical and mental health toll that exploitation will inevitably take on lots of us. But the hashtaggable vocabulary created by the career economy allows some of us - often middle-class, white and financially comfortable - to rise above the stigma attached to working multiple jobs and running ourselves ragged in the process.
And never have those answers been more urgent than in the face of impending economic crisis. Last month — just weeks after Kim imparted her career advice for women in business — the websites and apps of every major energy provider in the UK crashed as we all raced to register meter readings ahead of an unprecedented price increase which experts say will lead to an
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