OPINION: Regressive? Restorative? The rising popularity of ultra-girly clothing brands can be interpreted in different ways.
As working from home, the Nap Dress took off outside the confines of bedrooms – even Princess Eugenie has been seen in one. Hill House Home expanded from this childlike nightgown-style dress to a full range . In April, it was valued at $US150 million ., another US brand cashing in on the allure of pretty.
Dressing head-to-toe in pink frills seems cheesy, even anti-feminist. Isn’t there, after all, something a bit off about grown women dressing like children, or even dolls?
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