Labels such as Zimmermann and Dion Lee are blazing international trails while newcomer Dissh steers clear of the runway.
Minimalism is the standout trend at Australian Fashion Week, and we’re days away from seeing a model on the official runway.
May jumped the AFW starter’s pistol by staging an intimate show on Wednesday evening for her sustainable, aspirational activewear brand, stocked by David Jones, Net-A-Porter and Gwyneth Paltrow’s lifestyle company GOOP. The front row were given sketchpads to capture the collection of sophisticated knitwear on models in exaggerated dance poses at Sydney’s compact China Heights gallery.
Dion Lee is now a fixture at New York Fashion Week, although he changed things up with a Shanghai show in March atop China’s tallest building. Lee’s presence at AFW will be confined to a late night meal deal of martinis and ramen at fashion favourite restaurant Cho Cho San in Potts Point.was in talks to open AFW but withdrew, making way for Albus Lumen. Esber was unavailable for comment, focusing on designing his next collection.
“We focus our energy on investing in storytelling on channels where we know our customer is active and engaged,” says Lucy Henry-Hicks, DISSH chief executive. “Runways are high investment and high touch, and for DISSH, we find that there is better connection to our audience through more intimate in-person activations and across our digital channels.
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