The home-goods giant Bed Bath & Beyond faces persistent speculation of a looming demise as it prepares to report its latest financial results tomorrow morning.
How did this once-vaunted retail behemoth get here?
"I remember seeing it very distinctively when I visited a Miami store," said Amy Laskin, a former Bed Bath content marketing executive."Right when you walk in the doors was this wild, brightly colored, Disney-themed stuff — it was so Miami. And I thought, this will never sell anywhere else."As online and mobile shopping exploded, Amazon, Target, Wayfair and others put up formidable competition.
"The next conversation would be, 'We need to be more competitive with Amazon. We need to be the destination with everything.' ... The next thing you know, we were carrying diamond jewelry like Costco does."Bed Bath & Beyond whipped up a dizzying website. But its heart remained in its stores, with their stacks of cookware, walls of trashcans and piles of pillows. In the late 2010s, sales started dropping and a series of turnarounds began.
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