Will Beyoncé’s Renaissance match Taylor Swift, Drake or Harry Styles' big first weeks?
’s analysis of 14 other superstars’ albums since 2020 reveals the best-performing titles had a potent combination of strong physical and digital sales in their first weeks, in addition to exceptional streaming numbers. Forto compete with top albums of the last two years, it would need to debut with roughly 500,000 album equivalent units that combine album sales, track sales and streams.
would perform better if vinyl were made widely available to retail — it’s available only at Beyonce.com. But “good anticipation” in the market means some vinyl retailers are even considering carrying theStill, one industry source’s forecast doesn’t seehitting that 500,000-unit mark. They predict the album will debut with 300,000 total album equivalent units in its first week.
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