Elon Musk’s Twitter takeover, what does this mean for businesses and advertisers on the platform? - twittermarketing twitter
. Although he addressed many things in this letter of ‘humility’, the part that addresses digital marketers and advertisers is worth paying attention to.
Reportedly, Tesla’s coders and software engineers have been ‘digging’ Twitter codes. Since Mr. Musk is highlighting “delight, entertainment, and information,” longer media advertisements may be favored. It is also certain that more targeted ads are coming to Twitter. Sometimes, they are configured to generate and report posts. While bots boost performances beyond actual human input, they affect monetized daily active users . mDAU refers to monetization that comes with human engagements with posts on the platform.
While bots have contributed to the flexibility of the Twitter ecosystem and provided a smooth user experience, the world’s wealthiest owner has declared war on bots.Mr. Musk claims to be doing this for humanity. While there is no reason to doubt that he may have good intentions , it is also unbelievable that one would invest $44bn because he cares for humanity.
In fact, high-traffic pages may be getting incentives this time. A post from Zuby suggests it, and Elon Musk affirmed it.Keep following the news about the world of social media. Follow Birdie Musk, the Chief Twit for updates, Twitter’s main account, and other officials such as Twitter’s CTO. Watch out for information on policy updates and read with your team of digital marketers and content creators.
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