NBL commissioner Jeremy Loeliger can’t be certain how the first Christmas day game will play out but he is confident it will become a big fixture in the future and other sports will follow it
.becoming the first Australian professional teams to play on December 25.
“We are fine with that. We love being market leaders in all the different aspects of what it is we do. If they jump on board and do it in future years, then good luck to them.The Kings described ticket sales as “steady” but both the league and broadcaster Network 10 will be hoping numerous TV and online viewers tune in around the country given there is no other live sport.
“It is a fantastic product, family orientated and almost purpose-built for people who are sitting around after Christmas lunch or Christmas dinner and are looking for something to watch as they digest and spend time together. “Another really interesting test here is will this product appeal to a slightly different demographic? We have so many people in our really diverse community who don’t celebrate it yet almost everything shuts down for it or those people who don’t have loved ones to share Christmas with.”
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