Brookstone plans to feature Shatner in digital advertising, social media campaigns and on select product packaging.
Shatner also happens to be a lifelong Brookstone customer. “He knew all the products. He shopped all the airport stores,” said Creative Playground’s Dari Marder, who was on location for the campaign’s photo shoot earlier this month. Shatner spoke about the profound and magical experience of going into space, she said.
While having the financial means to lift off into the galaxies is enough for high rollers, more traditional astronauts face a more competitive route. Last week NASA revealed its latest class of astronaut candidates, four women and six men, who were plucked from a field of approximately 12,000 candidates. But they won’t be on launchpads or visiting the International Space Station anytime soon. Two years of training are required before graduation.
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