'In 2020 you had approximately a billion dollars worth of losses from wine grapes in California, Oregon, and Washington,' said Christian DeBlasio. 'And then you had four to five times that amount of wine that was never produced and never sold.'
“In 2020 you had approximately a billion dollars worth of losses from wine grapes in California, Oregon, and Washington,” said Christian DeBlasio, CEO of a startup called Purfresh. “And then you had four to five times that amount of wine that was never produced and never sold.”“Technologies to deal with wildfires and smoke from them impacting wine grapes,” he said.
“Wine grapes need a lot of stress to create all the great things in wine,” said DeBlasio. “Rocky, mineral, dry dirt with hot sun, very cold nights. The more you stress a wine grape, particularly the wine grape’s skin, the more it creates things like anthocyanins, which is the color of a red wine. Or tannins, some of the big taste components in wines.”
Booth had heard about Purfresh, gave them a call, and the next day they showed up with their equipment to treat the grapes.