President Trump's campaign spent hundreds of thousands of dollars on Facebook ads against impeachment earlier this month. The biggest pro-impeachment spender: A Wisconsin spice company, at more than $100,000. WPR
that called Trump's phone call with Ukranian President Volodymyr Zelensky a"mandatory open and shut case for the impeachment."
In comparison, Democrat Elizabeth Warren’s presidential campaign spent $20,000 on impeachment ads in the same time period, according to the report.But company CEO Bill Penzey said this has been their most successful political ad to date. The post has gotten nearly 250,000 likes and 43,000 shares, tipping it into"viral" territory in the realm of social media.The CEO attributes the ad’s particular success to shifting attitudes about President Trump.
Penzey said the most recent ad buy, which he says is now up to $124,000, isn’t a huge amount compared to what the company used to spend on mailing catalogues, which it ceased doing in recent years.Penzey acknowledged his company has gotten some critical feedback from conservative customers concerned with the company's outspoken political stances, but said he has no plans to change the company's advertising strategy.
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