Travellers trek to remote destinations in search of Instagram-worthy photos. But at what cost? Photographer Natacha de Mahieu visualises the impact of overtourism
atacha de Mahieu arrived at the edge of Obersee, a remote lake surrounded by lush green mountains and dramatic waterfalls in a south-east corner of Germany, in August 2021. It was chilly; rain pelted down. “It was not so fun to be there. It was so cold and everything was wet,” De Mahieu, 26,Tourists came and took portraits of themselves against the view.
It is a commentary on how social media can transform places into must-see destinations – an influencer’s Instagram post can open the floodgates She began by identifying some of the most geotagged European tourist destinations on Instagram, including the lake at Obersee, Turkey’s romantic Cappadocia region , Spain’s Bardenas Reales desert, and the rocky in Marseille. Travelling to these destinations in her campervan across the summer, she would usually spend two days in each place. The first day was set aside for scoping out the area and finding the best angle to shoot from.
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