With F-150 Lightning in Norway, you can ford a fjord in an electric Ford
workhorse has stayed resilient in the U.S. despite a series of price hikes since its launch in 2022.
Although buyers in most European cities - which tend to have narrower roads - prefer compact hatchbacks and smaller, demand for electric vehicles is strong in Norway; four out of five cars sold there over the last year were battery-powered. The big pickup may not be ideal for Oslo's streets, but in the countryside, owners could"bring a lot of deer with them to the cabin," said Per Gunnar Berg, managing director, Ford Norway. network in Norway, said deliveries will begin next year.
The launch comes a month after the company said its electric vehicle business unit could lose $3 billion this year, but remains on track to achieve a pre-tax margin of 8% by late 2026.
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