When Google unveiled its new Pixel 7 smartphone lineup earlier this month, the devices looked largely the same as the year prior. But there was at least one subtle change,
Whereas the Pixel 6 had come in sorta seafoam and kinda coral , the Pixel 7 now comes in lemongrass and snow . Google has also swapped the stormy black option on the Pixel 6 for obsidian on the Pixel 7. The emphasis on a new color palette for devices isn’t unique to Google.
“Introducing a different color is a way for devices and their owners to distinguish themselves.” But just as basic black, white, gray and silver are the top colors in the automobile industry, these colors tend to resonate most with smartphone owners, according to Peggy Van Allen, a color anthropologist for the Color Marketing Group. Still, she noted, a shift has been underway toward stronger colors.
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