A woman in Australia refrains from buying clothes for a year to raise awareness about the environmental impact of fast fashion.
For 12 months, she wouldn't buy any clothing. The previous year, Ms Flood believes she purchased more than 100 items and spent a little over $10,000 on clothing."I thought if I can do , then the average person who doesn't work in this industry can do it," she says.Despite avoiding fast fashion in favour of buying second-hand, mending and maintaining, and purchasing from ethical brands, Ms Flood said she often sold clothes after several wears, and her habits were becoming "too fast".
Fast fashion — mass-produced garments in rapidly evolving styles, sold at bargain prices and designed to be replaced frequently — has become the clothing industry's biggest environmental problem. In Australia, the average person buys 56 items of clothing a year — mostly made from non-sustainable, non-durable materials — and contributes 23 kilograms of clothing to landfill, according to Globally, the clothing industry is a major contributor to emissions, more than maritime shipping and international flights combined, according to a study by the Ellen McArthur Foundation.For Ms Flood, being surrounded by clothing at work was the most challenging part of her wardrobe freeze. "It was hard to go to work and see all these beautiful things on the counter knowing I couldn't have them, but that kind of helped me say, 'No thank you' to things," she says. Without being able to make any impulse buys, she began to examine why she would sometimes feel the need to bu
Woman Australia Clothes Fast Fashion Environmental Impact