Three No. 1 seeds (South Carolina, Stanford and Louisville) and a No. 2 seed (Connecticut) are the last teams standing from the field of 68. Follow along for live updates, analysis and highlights from March Madness.
MINNEAPOLIS — Paige Bueckers posted a video of herself dancing to Lil Yachty’s “Coffin” on TikTok that has garnered 2.6 million views. The star Connecticut guard has nearly 1 million followers on Instagram and recently gifted each of her teammates with new sneakers through a partnership with StockX.
South Carolina all-American Aliyah Boston has a deal with Bose, and the Most Outstanding Player of last season’s NCAA tournament, Stanford’s Haley Jones, is on the Beats by Dre roster. As the Final Four descends on Minneapolis with some of the biggest names in the game competing for the national title, women’s basketball continues to be the surprise winner in the first year of college athletes being allowed to cash in on their name, image and likeness. The sport ranks second to football in total compensation, according to a
, as marketers have found immense value in these women with massive reach through their social media endeavors.I cannot tell you how many times we heard: ‘Women will get nothing. Women will be on the back burner,’ ” said Corey Staniscia, director of external affairs at Dreamfield, an NIL engagement platform. “Everything that the naysayers said, none of it has held true.”
Women’s basketball has been a marketer’s dream. Staniscia argued that NIL may be the largest emerging market in the United States, with hundreds of thousands of athletes as potential clients across the country.
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South Carolina, UConn, Stanford and Louisville set for women’s Final Four - New York Amsterdam NewsIt took double overtime to get it done, but the University of Connecticut women’s basketball team is headed to its 14th straight Final Four appearance. North Carolina State University challenged the Huskies to the final seconds in what many are calling one of the greatest games in women’s basketball.
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