The three-day music and arts festival featuring performances byG-Eazy, Cage the Elephant and Schoolboy Q will take place in parks throughout the San Diego Harbor, Nov. 18-20.
The footprint of the festival shrank this year as Thornton said patrons in 2019 voiced concerns over not being able to catch acts performing on the furthest stages. He said about 90 percent of the crowd ended up in the middle, where producers have now focused the bulk of their efforts. Guests will still be able to duck in and out to enjoy the shops and restaurants along the port and walk the Promenade between venues and take pedicabs and the Old Town Trolleys to get from stage to stage.
They have also added a silent disco in Ruocco Park, the acoustic Sugarshack Sessions stage at Embarcadero North and the immersive EDM Immerxion stage in Seaport Village. “The silent disco has a really cool bar setup and the Sugarshack stage is where you’ll see some of the performing artists and some surprise guests play three to five acoustic versions of their songs and then they’ll do like a Q&A session right there and talk about how those songs came to be or who influenced their music,” he said. “For the EDM stage, we wanted to create this immersive activation where the video screens are all around you and there’s this whole light show.
Thornton said there will also be plenty of surprising elements as they’ve kept certain activities under wraps for guests to stumble upon as they explore the grounds. “I kind of follow this philosophy that I refer to as ‘bump into the brand,’” he explained. “I feel like people have a different affinity for something when they find it out of the blue rather than when you create an expectation for everything. That’s going to happen at Wonderfront this year.
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