Woolworths and Coles are emphasising the threat of Aldi — is it really a competitive force to be reckoned with? A supermarket inquiry will determine just that, among other competition concerns.
Admittedly, the ACCC 's supermarket inquiry has lacked the drama of this year's Senate probe —which saw then- Woolworths boss Brad Banducci threatened with jail time.But under the gaze of legal counsel Naomi Sharp SC, the consumer watchdog did conduct a step-by-step dissection of the big two supermarkets' business models.
"And they have lots of interesting things in their stores too, which attract customers in. They have the special buys down the centre aisle. Aldi will especially be a threat to IGA if it starts to enter less populated regional locations, although its distribution model makes this difficult — and has so far seen it rule out Tasmania and the Northern Territory.It now only has about 250 less supermarkets than Coles, and the German retailer's own local heads told the inquiry it intends to continue its slow and steady growth strategy.On market share, however, Coles and its shareholders are still doing fine.
And, in case anybody was left wondering about the state of competition in Australia's grocery sector, it was all distilled into this exchange between the ACCC's legal counsel and Woolworths' new chief executive."We are a substantial part of the market overall that is dramatically changing."
Aldi Woolworths Supermarkets Groceries Price Gouging Competition ACCC Australian Competition And Consumer Commission
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