Woolworths announces 'price freeze' as cost of living soars

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Woolworths announces 'price freeze' as cost of living soars
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The supermarket giant has vowed not to raise the price of almost 200 essential items until the end of the year. 9News

Supermarket giant Woolworths has vowed not to raise the price of almost 200 "essential trolley items" until the end of the year, despite inflationary pressures.include flour, sugar, oats, eggs, tea bags, coffee, pasta, frozen peas, cheese blocks, bread rolls, bacon, and baby essentials such as nappies.

Woolworths CEO Brad Banducci will officially announce the price freeze in an email to customers tomorrow morning."The challenges we've worked through together in the last two plus years have been unparalleled – from droughts and fires to COVID , floods and supply shortages and now inflation and the pressure on household budgets," the email from Banducci reads.Food inflation began at the end of last year, and initially affected mostly meat and imported products, Banducci said.

Grocery prices have seen huge jumps in eastern states this year as floods, the pandemic and fertiliser shortages put increasing pressure on suppliers. Recent Consumer Price Index data shows a 6.6 percent average price hike for vegetables in the last quarter.Banducci advised shoppers wanting to cut down on rising costs to get creative and mix up their usual shop by buying frozen instead of fresh produce, for example.READ MORE:

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Woolworths announces 'price freeze' as cost of living soarsSupermarket giant Woolworths has vowed not to raise the price of almost 200 "essential trolley items" until the end of the year, despite inflationary pressures.
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