Woolworths ‘dystopian’ workplace might improve KPIs, but it demeans workers

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Woolworths ‘dystopian’ workplace might improve KPIs, but it demeans workers
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Imagine if your every move or toilet break was tracked and recorded. For some staff, this is already reality.

For those of us who are employed, imagine this: You wake up, take a shower, eat some breakfast and head into work. Upon arrival, you don a headset that directs you around a warehouse – where to go, how long it should take you, and how long it actually takes you, every step of the way.

With 201,000 staff to its name and a market capitalisation of about $40 billion, Woolworths is one of the largest and most recognisable companies in Australia. But after months of embarrassing publicity, most notably the ACCC’s exposé onThough not an entirely new practice, and not used by Woolworths alone, this alleged escalation in optimising employee output is nonetheless seriously concerning, not least because the company is Australia’s largest private sector employer.

Another high-profile company that has paved the way for treating workers as disposable cogs in the profit machine is Amazon. In 2022, it also had staffing problems. The company’s executive was told it could run out of workers by 2024 if it didn’t address the ultra-high churn rate of warehouse staff who pick and pack online orders.

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