Woolworths, Australia's largest supermarket chain, will once again stock Australia Day themed merchandise and promote the national holiday this year.
Woolworths will stock Australian flag-themed merchandise through its online stores. Woolworths has announced it will return to running Australia Day promotions this year and team members are 'welcome to celebrate the day in-store'. Last year, the supermarket giant took out full-page ads stating it was not 'trying to cancel Australia Day '.A spokesperson for the company says the 'Perfect for Australia Day ' sections will start appearing in stores next week.
With Christmas and New Year over, attention has quickly turned to Australia Day as the country's grocery giants face questions about how they will mark the day. Woolworths has announced this year customers will notice more Australia Day signage in its stores than they did last year.the supermarket giant attracted significant heat after it announced it wouldn't sell Australia Day merchandise in its stores in the run up to Australia Day. Former CEO Brad Banducci was grilled over the decision which resulted in the company publishing a full-page ad with major news outlets saying they were not 'trying to 'cancel' Australia Day'. Woolworths said the decision not to stock Australia Day merchandise in their stores last year was based on 'steeply declining sales.' At the time, a Woolworths spokesperson said, 'there's been broader discussion about 26 January and what it means to different parts of the community'.ABC News: Curtis Rodda On Wednesday, a spokesperson for Woolworths said its stores would focus on the kinds of Australian food people liked to eat on Australia Day. He also said BIG W, which is owned by Woolworths Group, would sell products people might want as they gathered over the long weekend. 'Customers can expect to see 'Perfect for Australia Day' sections in our supermarkets and BIG W in the lead up to the day,' he said. Labor minister Annika Wells said Woolworths was entitled to stock whatever they liked on their shelves.'People should choose to spend the day however they wan
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