The supermarket giant cites specialist providers, convenience stores and online retailers among its rivals, but many seem well out of its league
Australia’s biggest supermarket chain, Woolworths, has described the sector as “fiercely competitive”, naming dozens of retailers it says it is vying with for aIn its submission to the Australian Competition and Consumer Commission inquiry, Woolworths provided a list of more than 40 competitors, ranging from a specialist cheesecake maker to newsagents and online delivery services, as proof of
The closest product we could find at Woolworths was a two pack New York-style cheesecake sold in smaller portions. If you bought multiple packs to get up to 1.4kg, it would cost roughly the same as the The Cheesecake Shop option. It took about 25 minutes to drive to the nearest Nextra , more than 10 minutes to park, and another 10 minutes to find the news agency inside a shopping centre.
A box of Weet-Bix, one of only a few traditional grocery items on the shelves at the Ampol we visited, was $5.70. It would have cost $3.50 at Woolworths.There were even fewer options at BP. A can of Rexona women’s deodorant sat alone on one of the shelves, on sale for $11.23. Woolworths was selling the same item for $4.25.
Even the country’s third biggest grocery chain, Aldi, does not claim it can fulfil all customer needs. Its “shop Aldi first” campaign acknowledges shoppers will top up at other stores for items they can’t find at the discount retailer. Ordering five days’ worth of “standard” breakfasts, lunches and dinners online from Lite n’ Easy will cost at least $134.95 if you want to consume about 1,200 calories a day, or $143.95 for about 1,500 calories daily.By comparison, a pre-made spaghetti bolognese from Woolworths’ home brand will set you back $8, while a chicken caesar salad bowl costs $6.50. Woolworths also sells the My Muscle Chef ready meals for $11.95 a serve.
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