The supermarket giant told Australia's competition watchdog its competition went far beyond Coles, Aldi, and Costco, and that it was spending millions on its online offerings to prepare with Amazon as an emerging competitor.
Woolworths has invested hundreds of millions of dollars to compete with Amazon . Woolworths says Amazon is one of its biggest rivals, as it competes on more of the same products.
Woolworths chief executive Amanda Bardwell told the inquiry Amazon was a strong emerging competitor, even though it does not retail fresh produce like fruit and vegetables, meat, poultry, fish, and dairy. The inquiry heard that Woolworths had invested hundreds of millions of dollars in its online offerings, to compete.
In a submission to a separate ACCC inquiry, into online platforms, Amazon said it accounted for a "very small proportion" of Australia's online sales — less than 2.5 per cent in 2021–22. Amazon also said it was focused on delivering value for Australian customers and empowering Australian small businesses to sell in its stores.
Five per cent of the ACCC's survey respondents said they regularly bought groceries from Amazon, while 17 per cent did occasionally.Selwyn Patterson says he prefers to shop for food in-store."If I'm going to buy some groceries, some fresh food, I'd go where I can actually see the food and purchase what I think I would like, rather than have someone just deliver it to me, sight unseen," he said.
Supermarkets Inquiry Woolworths 2024 Hearing Public Amazon Grocery Shopping Amazon Australia
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