Farmers battling a significant slump in sheep prices say supermarkets are ripping off consumers, as Woolworths announces it will cut its lamb prices by 20 per cent.
Woolworths says it is a pre-Christmas gift for struggling families, the meat industry says it is the market adjusting to oversupply, and farmers battling record-low sheep prices say it is an admission consumers are being ripped off.
But while the decrease will be welcome news for consumers, it has done little to resolve farmer and industry concern about issues with Australia's market and supply chain. "They just have the questions of, they know the farmers are being paid not very much at the moment, so they always kind of wonder why retail prices are quite high," he said.
"Processors have been trying to recoup some margin that they've lost when farmers were getting world-record prices in the same business model, with the same buyers, with the same sellers, at the same salary, and using the same transporters that they were getting 18 months ago," he said.
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