Soccer isn’t the national pastime in Australia or New Zealand, but those visiting during the Women’s World Cup wouldn’t be able to tell.
The tournament co-hosts have risen to the occasion, rolling out the red carpet in anticipation of an influx of soccer fans. Brightly colored banners emblazoned with the tournament’s slogan wave in the chilly winter wind in major cities and signs plastered across airports show support for local teams.
After the country imposed travel restrictions in March 2020, tourism fell dramatically below previous levels, with only around 200,000 international visitors arriving a year later. In 2022, there were only about 1.4 million visitors, according to data provided by the government, still considerably below pre-pandemic levels. That’s why events like the Women’s World Cup are so important.
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