The country’s passion for men’s football is well-known but the 2027 tournament could change the dynamics completely
The country’s passion for men’s football is well-known but 2027 could change the dynamics completelyast month Brazil won the race to host the 2027 Women’s World Cup. The tournament is scheduled to open on 24 June of that year at the Maracanã, the venue for the finals for the 1950 and 2014 men’s editions. The Brazilian Football Confederation is confident that hosting it will boost the women’s game in the country, attract new investment and increase public interest.
The CBF expects funding for the event to come from the private sector rather than government sources, addressing one of the major complaints regarding the 2014 men’s World Cup and the 2016 Olympics in Rio de Janeiro. Their goal is to have a self-sustainable tournament, with sponsors and the private sector paying for most of it, rather than relying on taxpayers’ money.
However, estimating the impact of the Women’s World Cup in Brazil is challenging. Brazilians are, of course, passionate about football but their enthusiasm has historically been connected to the men’s game. For nearly four decades, from 1941 to 1979, women were prohibited by law from playing football with the sport deemed unsuitable for the female body. Despite this, women in the country persevered and fought for the right to play, for support, for visibility and better conditions.
The tournament will be hosted in 10 cities across Brazil’s five geographical regions: Manaus in the north; Cuiabá and Brasília in the mid-west; Porto Alegre in the south; Fortaleza, Recife, and Salvador in the north-east; and São Paulo, Rio de Janeiro, and Belo Horizonte in the south-east. Because of the distances, travel between host cities will primarily be by plane.
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