Melbourne company Saint, with jeans 200 times stronger than normal, is owned by two of the original founders of activewear brand 2XU.
Saint, a Melbourne company making what it says are the world’s strongest jeans with 200 times the tensile strength of normal denim, is expanding into the European market after sales of its fashionable product in the US overtook sales in Australia.
Three defining themes of super-strong jeans, a “cool” fashionable approach and improving green credentials as buyers realised the jeans lasted for years and were an antidote toSaint is owned by Mr Clarke and former underwear king Clyde Davenport, who were two of the original founders of, which is now owned by LVMH-backed private equity firm L Catterton Asia.
Mr Clarke said some people baulked at the price of $499 for the special motorcycle jeans initially, but word of mouth had spread, and they realised they were essentially “unbreakable”. The workwear jeans were a more modest $129 and were five times tougher than normal jeans.All in the name
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