Climate advocacy group Comms Declare is advocating for a tobacco-style blanket ban on advertising for coal, oil and gas companies. | By Angus Dalton angus_dalton climate
Australia’s largest coal producer, Glencore, launched its first national advertising campaign last month with sweeping footage of glittering solar panels and an idyllic vista of twirling wind turbines.
“We founded in recognition that, famously, marketing and PR has been used for decades to help polluting companies,” Comms Declare chief executive Belinda Noble said. “We want that to stop.” Noble said greenwashing by the fossil fuel industry, abetted by marketing and communications agencies, has delayed climate action and endangered human health.Jessica Shapiro
“It is less obvious than smoking,” said Noble of the effect of climate change on public health. “It’s also worse than smoking. Burning fossil fuels causes more deaths globally than tobacco does.” The AANA will review its environmental claims code, upheld by the industry’s self-regulatory body Ad Standards, later this year. The code says claims must not be misleading, overstate environmental benefit or “imply the product or service is more socially acceptable” than reality holds.
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