Wrangler has signed a multiyear sponsorship deal with the Academy of Country Music and its Academy of Country Music Awards.
has signed a multiyear sponsorship deal with the Academy of Country Music and its Academy of Country Music Awards.
Under the terms of the deal, the Western wear brand will work to promote rising country artists by presenting a short-form video series to highlight the next generation of singers and their journeys, including the New Male and New Female Artist of the Year nominees at this year’s awards being held Thursday. Those artists include Zach Bryan, Jackson Dean, Ernest, Dylan Scott, Nate Smith, Bailey Zimmerman, Priscilla Block, Megan Moronoey, Caitlin Smith, Morgan Wade and Hailey Whitters.
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