A biography sets out to uncover 'the real' Jim Penman, the founder of Jim's Group which turns over $500 million annually.
Jim Penman's face must be one of the best known in Australia, it's emblazoned on trailers, trucks and signs around the country as the founder of Jim's Group.
He launched Jim's Mowing in 1989 and signed his first franchise after managing to uncover the franchise system of rival mowing franchise VIP.describes Penman as "a powerful man with tight control over his franchise system". "If a franchisee has a genuine problem it will get fixed and that is why franchisees almost never go to court," Penman says.
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