Katja Meier, a screenwriter, faced resistance from traditional producers who wanted her lead female character to be younger. After being told that women over 50 were not a valid audience, she decided to independently fund and produce the pilot episode herself. The series, 'Share,' now seeks to raise funds through its streaming platform, relying on viewers to support its completion.
Katja Meier says in one pitch to television producers she was told: ‘We don’t really believe that women over 50 are a valid audience.’Katja Meier says in one pitch to television producers she was told: ‘We don’t really believe that women over 50 are a valid audience.
“You’re thinking, ‘Oh my God, the script came out of a programme for women over 40, and I’m sitting here being told the only way to get it made is to make my lead woman 35?’,” she says. “It was literally heartbreaking.”, she was met with blank stares in multiple meetings when she argued that her target audience of women over 50 were underserved.
As such, Meier, 52, did what women of a certain age are wont to do – she got on with it. Having set up her own production company,Along with director Delia Mayer, director of photography Isabelle Simmen and camerawoman Caroline Hepting, her 25-strong team filmed in below-zero temperatures in the Swiss Alps for six days in March last year.
Now she is hoping that her target audience will prove their validity – and help her fund the rest of the series. This week, which tells the story of 59-year-old Lena Corbyn and her bid to upend the British-Swiss mining company she part inherits, launched on the independent streaming service, a platform which allows creators to sell their content directly to viewers. Meier is asking viewers to pay $8.
WOMEN TELEVISION PRODUCTION FUNDING AUDIENCE
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