WSJ News Exclusive | Group Nine to Acquire PopSugar, Continuing Wave of Digital Media Tie-Ups

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WSJ News Exclusive | Group Nine to Acquire PopSugar, Continuing Wave of Digital Media Tie-Ups
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Group Nine Media, owner of The Dodo and NowThis, has agreed to acquire PopSugar, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook and Google dominate

Discovery Inc.-backed digital publisher Group Nine Media has agreed to acquire women-focused publisher PopSugar, the companies said, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook Inc.

and Alphabet Inc.’s Google dominate.
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