Professional football and baseball players are teaming up with a private-equity firm in an unprecedented deal to amp up revenue generated from the use of their likenesses and invest it
Professional football and baseball players have long made money from their likenesses in videogames and on trading cards. Now they are teaming up with a private-equity firm in an unprecedented deal to amp up that revenue and invest it.
The players associations of the National Football League and Major League Baseball have struck a deal with RedBird Capital Partners to form a new company called OneTeam Partners LLC, which will be centered around the management of the players’ portrayals, the parties said.
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