The WTA has secured the bag in a big way, locking down a $150 million investment from a private equity firm, with the goal of growing women's tennis, and narrowing the pay gap.
“I am proud to be a part of the WTA, as they are committed to innovating the sport, investing in the players, and promoting us all over the world. I’m inspired to be a part of the evolution of women’s tennis and building out the next 50 years of the WTA.”with LaLiga, the top soccer league in Spain. Like with the WTA, the partnership put the company in charge of sponsorship and broadcasting.
CVC, which says they manage approximately $145 billion in assets, is well-entrenched in the sports world. The company previously owned Formula 1, and still have a presence in the rugby and volleyball worlds.
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