WWE at crossroads as Vince McMahon's retirement and scandals heighten sale speculation

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WWE at crossroads as Vince McMahon's retirement and scandals heighten sale speculation
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WWE can either move forward with sale discussions or take the business in new creative directions as Vince McMahon retires from his executive roles.

that revealed payouts to women who claimed sexual misconduct and infidelity. The WWE has since confirmed $14.6 million in previously unrecorded expenses paid personally by McMahon.The timing of a deal could hinge on the WWE's upcoming U.S. TV rights renewal, loosely scheduled for mid-2023. An acquirer may decide it makes more sense to buy the company than strike a temporary rights deal.

"If you look at what does NBCU/Comcast lack that they need, and I think it's a factual statement, they don't have the intellectual property that some other companies have. They certainly don't have the Disney treasure trove of IP, nor should they," said Khan. "I think they look at us as an entity that has a treasure trove of intellectual property. A lot of it has not been exploited yet....

Global media companies are on the hunt for intellectual property they can use as the basis for recurring TV series and films and theme park attractions, for those that own them. WWE is also attractive as an acquisition because a media owner can sell real-time advertising on live programming and potentially keep audiences paying for traditional pay-TV, a diminishing but lucrative revenue stream. WWE's "Raw" currently airs on USA Network, an NBCUniversal cable network.

There aren't many entertainment companies with global scale that come up for sale with an easily digestible price tag for many potential suitors. WWE isn't engaged in sale talks, according to a person familiar with the matter. But McMahon's retirement may open the flood gates on offers that could be too good for the company to turn down. WWEhas a market valuation of about $5 billion.

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