Rihanna turned down the Super Bowl because “there’s things within that organization that I do not agree with at all”
that she turned down performing at the Super Bowl halftime show to show solidarity with the currently-unsigned quarterback Colin Kaepernick, whom many believe has been effectively blacklisted by the NFL for his work protesting police brutality.
Instead, she put her efforts into projects that do reflect her values, and support marginalized people. Asnotes, two of her biggest creative ventures — Fenty Beauty and Savage X Fenty — both support Rihanna's longstanding Clara Lionel Foundation, which she named after her grandparents. The foundation serves to support people in the Caribbean, and has now begun considering how to help people affected by climate disasters like Hurricane Maria.
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