No celebrities, just grassroots supporters as the Yes campaign heads to Adelaide’s working-class suburbs to launch its six-week race to referendum day.
The Yes campaign will reset its strategy at Wednesday’s Voice referendum date announcement to focus on suburban voters and forgo a celebrity-endorsed event in favour of a grassroots rally in Adelaide’s outer suburbs.
“The Yes campaign has been very deliberate about this. We want to speak with ordinary Australians. If we speak to companies, it is because we want to speak to their workers, not the company,” Pearson said. Resolve director Jim Reed said it was no accident that pro-Voice campaign events were being held in western Sydney and Elizabeth.
Victorian Labor MP Rob Mitchell, who holds the federal seat of McEwen on the northern boundary of greater Melbourne and which has a high concentration of construction workers, said a key challenge in his electorate was reaching disengaged voters who were unaware of the forthcoming referendum.
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