Action for Children undertook the research to highlight how the cost of living crisis is affecting families across the region
‘Instead of enjoying a safe and happy time, many children in the region will wake up on Christmas morning to no presents, food or warmth.“Every day our frontline workers are helping families keep their heads above water, making sure they have the basics like hot meals and proper winter clothes, as well as offering emergency support to keep homes warm and help families pay the bills.”
Issues highlighted by the charity’s frontline workers included a family having to pawn all their electricals to buy food for their children and a child who sleeps on a pile of blankets as their parents can’t afford a bed.One Action for Chilsren worker asked a young girl if there was anything she would like from Santa this year, to which she replied: “I’m not asking for anything and I’m not writing it down on paper because she would get too sad.
The charity has launched a Secret Santa campaign where people can donate the money for toys, books and warm winter clothes via its website.Melanie Armstrong said: “In yet another year when children and families have been pushed deeper into crisis, supporting them is more important than ever. "Until every family can keep their child warm and well fed, we’ll be there to help them – that’s why we’re asking people to donate to help us make a life-changing difference to vulnerable children this Christmas and beyond.”It comes as analysis from the York based Joseph Rowntree Foundation revealed a fifth of all low-income households – 2.5 million – are going without food and heating.
The social change organisation also found that many families are already in arrears on their bills, owing more than £1,600 on average, and around 2.4 million households have borrowed money or used credit to afford their bills so far this year as the cost of living crisis continues to grip.
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