Traders and ticketholders of the collapsed Yorkshire Dales Food and Drink Festival are collectively owed more than £700,000, The Yorkshire Post can reveal.
This year’s edition of the annual event, which has been running since 2016 and was held at Funkirk Farm near Skipton, had been due to take place in July. But it was cancelled last month after the company behind it, Events by B3 Ltd which is run by Rachael and Andrew Higgins, went into liquidation.
The Azets report said an unnamed marketing partner was hired at the turn of the year which recommended the festival moved away from its previous strategy of focusing on advertising through paying for ‘boosted posts’ through Facebook. In February, the death of Dave Myers who had been due to appear at the festival as part of the Hairy Bikers saw Facebook suspend all adverts and boosted posts containing his name or image.
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