FIFA's second Women's Football Benchmarking Report shows the game is growing exponentially. What's holding it back are those ignoring the numbers.
“I think this is something that needs to be seriously looked at and we are not going to accept these offers," Infantino said.
In other words: never before has women's football been more lucrative, more visible, more professional, more popular, or provided as many opportunities for players and fans as it currently does. "When we speak about short-comings [...] it's still around the lack of belief from others involved in the game.
The 2019 Women's World Cup attracted over 1 billion global viewers and smashed multiple domestic broadcast records. "Individual player endorsements being signed, new commercial partners coming into national leagues all over the world, and even players themselves - it's the place where players are discovered and it's life-changing.
Fans hold signs during the first half of an NWSL football match between the North Carolina Courage and Racing Louisville FC.
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