The surprising detail you may not have noticed about the Gucci and Adidas collab which drops June 7th
May 12, 2022 - 13:28 BST Natalie Salmon Some things just go together, tea and scones, fish and chips and now we have Gucci and Adidas.
Although traditionally perhaps a high fashion Italian design house and a sportswear purveyor would seem a world away, thanks to the enduring aesthetic that creative director Alessandro Michele has lent to the brand during his tenure at Gucci, this is the perfect pairing.Gucci x Adidas fuses both brands signature aesthetics
The Gucci x Adidas collaboration has already garnered the kind of headlines PR's fantasise about - with everyone from Vogue to Hypebeast covering the dynamic duo's offering which hasn’t even dropped yet. The collection officially comes out on the 7th June and will be available across select Gucci stores, dedicated pop-ups, as well as on Gucci.com and the Adidas Confirmed app. There will also be a separate, dedicated campaign for the collection.
This isn't the first time Gucci have branched out, we've seen them team with North Face for a high fashion hiking range which blended Gucci's DNA with camping gear What is different about this collaboration however is the decision to literally 'blend' the logos. The Gucci x Adidas collaboration has seen the two merge their signature emblems and now the signature Adidas trefoil is underlined with the"Gucci" lettering, creating a hybrid design.
This can be seen across the collab's graphic T-shirts in cotton which feature the new logo as well as across the bags and luggage which includes small and large duffle bags, as well as camera bags printed with the adidas Trefoil and Gucci spelled backwards. A variety of the hats also show off the logo play, including a canvas bucket hat and baseball cap.
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