You're not imagining it — these grocery items are shrinking

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You're not imagining it — these grocery items are shrinking
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As many Australians continue to struggle with the cost of living, popular cleaning products, cereals and snacks are all becoming more expensive.

If you have recently bought Easter treats, chips, breakfast cereals or popular cleaning products, you're likely getting less value for your money. These are some of the latest items to be hit by "shrinkflation", according to consumer group

has analysed data and reports from shoppers to calculate which items are being hit by shrinkflation in 2024. According to found. Red Rock Deli's dips have undergone similar cuts, with tubs dropping in size from 150g to 135g since December 2021. McVities' Go Ahead forest fruit biscuits have reduced in size from 218g to 174g between June 2022 and March 2024 according to

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