Cucumbers are this year's unlikely viral sensation on social media, spurring a 30 per cent spike in sales among younger Australians and shortages in places like Iceland.
Cucumber sales have climbed significantly among younger Australians this year after recipes went viral on social media .A business owner hopes consumers continue to buy cucumbers after the trend has passed to ensure growers don't get stuck with a glut.Cucumbers are this year's unlikely viral sensation on social media , spurring a spike in sales among younger Australians and shortages overseas.
"It was an organic trend and I think people were just really excited about the prospect of a new recipe that they haven't tried."Even with cucumber prices down five per cent in the past year due mainly to seasonal conditions, the spike in consumption was still well above expectation. "Not all of them will continue to repeat buying and consuming those goods, but some of them will, so over a long time frame that's quite positive."
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